Tavilla Sales has announced a name change to Vision Produce, to better represent its direction, essence and identity.
The company noted that there is no change of ownership, personnel, address or phones, and the standards of operation and the focus on the needs of the customers will continue to be met as usual.
Initially, the company brokered fresh fruits and vegetables into the Southwestern US. Currently, it is developing its own brands and expanding along the category lines.
The company said that with the focus on the future, the name Vision Produce more clearly expresses the company and discloses its commitment to be in the forefront of change in the produce industry.